▪︎ About the company
▪︎ About the project
Overview
Ridely's Community Section was in need of a major revamp to provide users with a more engaging, modern, and interactive experience. Our goal was to enhance the user experience by making it easier to explore, join, and participate in groups while also introducing new engagement features and conversion tactics to boost PRO memberships.
Challenge
The challenge was to create a seamless experience that encouraged participation while making it easier for users to find and join relevant groups.
Lack of visibility: Users couldn't easily explore or understand the value of different groups.
No preview option: Users had to join a group blindly without knowing its activity level or key members.
No centralized feed: There was no way to see updates from all joined groups in one place, making it harder to stay engaged.
Key improvements
1. Discover your group’s updates
Previously, there was no way to see updates from multiple groups in one place. Now, users have a personalized group feed that consolidates posts from all their joined groups. A simple toggle allows them to switch between:
Group Feed (updates from all joined groups)
Group Discovery (suggested groups based on interests)
This ensures a continuous flow of engagement and encourages users to participate more actively in their communities.
Visualize, explore, join
Before joining a group, users now get a clear and eye-catching display of all available groups. To help users quickly find the most valuable spaces, I introduced special stickers that highlight groups with expert trainers. This makes it easier for riders to identify communities where they can gain professional insights.
Get a sneak peek before joining
Users can now explore each group before joining. I introduced a more visual and user-friendly preview, providing details like:
Group type (public, private, expert-led)
Activity level
Creation date
Profiles of expert trainers (if applicable)
This new feature gives users a better understanding of each group’s value before committing.
Conversion tactics
One of the biggest improvements is the introduction of conversion strategies. Free users who attempt to join PRO-exclusive groups now see a targeted paywall highlighting the benefits of upgrading to PRO, such as:
Access to exclusive PRO groups
Advice from expert trainers and top riders
Moderation by expert trainers
This change not only enhances user experience but also encourages users to upgrade for more value.
Strengthening community engagement
To make interactions more expressive and fun, we've added reactions to posts. Each reaction was carefully selected to align with Ridely's community values, fostering a positive and supportive environment.
Key takeaways
Enhanced Discoverability: Users can now explore groups with clear visuals and key details before joining.
Increased Engagement: A dedicated group feed and reaction system encourage active participation.
Stronger Conversion Tactics: The introduction of PRO membership prompts makes upgrading more appealing.
Community-Driven Experience: Carefully curated reactions and expert-led groups create a more meaningful and supportive environment.